Logo

A Committed Life

January 25, 2012

Shortly before his death, Martin Luther King Jr. said this is how he would like to be remembered when his death would come:

“I’d like somebody to mention that day that Martin Luther King Jr. tried to give his life serving others.  I’d like for somebody to say that day that Martin Luther King Jr. tried to love somebody.  I want you to say that day that I tried to be right on the war question.  I want you to be able to say that day that I did try to feed the hungry.  And I want you to be able to say that day that I did try in my life to clothe those who were naked.  I want you to say on that day that I did try in my life to visit those who were in prison.  I want you to say that day that I tried to love and serve humanity. . .

“I won’t have any money to leave behind.  I won’t have the fine and luxurious things of life to leave behind.  But I just want to leave a committed life behind.”

There could be no greater tribute to this man than thinking about, and acting upon, these words this weekend, and well beyond.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates