Competitive Classes
May 7, 2013
After the classifications and divisions for MHSAA tournaments in 2013-14 were posted on mhsaa.com last month, there were more questions and comments than in previous years.
Some of this results from electronic media – how quickly our information gets distributed far and wide, and how easy it is for people to email their opinions. This isn’t bad.
But we were able to discern in the feedback that there is poor public understanding of school enrollment trends in Michigan. For example, many people objected that the spread between the largest and smallest schools in the classifications and divisions has grown too large.
In fact, taking the long view, the difference between the largest and smallest schools has been shrinking:
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In Class D, the difference between the largest and smallest school has trended downward over the past 25 years, and will be approximately 20 percent smaller for 2013-14 than in 1989 (to 189 from 247).
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The same is true in Class C, although less dramatically (to 221 from 259).
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The same is true in Classes B and A, although less consistently (from 496 to 464 in Class B; and from 2,111 to 1,888 in Class A).
If there is need for more than four classes in basketball or girls volleyball, or for more than four “equal divisions” in most other sports, it is not because of the reason most often cited. That reason – that the enrollment spread is growing too large – is not supported by the facts.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.