Continuing Education
February 17, 2012
Eight MHSAA staff devoted an entire Friday late last month to discussions with a visitor from another statewide high school association. The focus was on what that association was doing, how and why in the areas of electronic media, marketing, merchandising and branding and the dozens of sub-topics these categories spawned.
Two weeks earlier, five MHSAA staff joined staff of ten other similar associations for two days of meetings in Chicago. There was sharing on topics ranging from student leadership programs to information technology.
A few days before that, I joined my counterparts from 45 other states for discussions of a variety of topics important to school sports in general or the administration of our serving organizations. I amassed 13 pages of notes from comments made by speakers and colleagues over three days.
Meanwhile, the MHSAA office hosted 12 MHSAA committee meetings during January. Each committee focused on a particular sport, or on a specific topic that affects all sports. Their recommendations will be vetted this spring and considered by the Representative Council by May.
Ideally, every month presents opportunities for us to learn, but last month provided a particularly broad and deep curriculum.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.