Criticism

October 18, 2011

The phrase “throw in the towel” comes from the sport of boxing.  It recalls a manager throwing a towel into the ring to stop a bout in which his boxer is getting badly beaten.

Over the years I watched a lot of administrators of schools and school sports throw in the towel as they’ve watched their ideas and ideals get bruised and battered, and as they suffered constant and frequently unfair criticism.

Criticism is a fickle thing.  It can be motivating or maddening.  To some people criticism is one or the other; to other people criticism sometimes has a positive effect, sometimes the opposite.

Criticism from a well-informed source who has tried to see the matter from multiple perspectives and who delivers the opinion privately will almost always have two positive effects.  First, it will influence future thought processes and decisions.  Second, it will establish a closer relationship – even a good friendship – between the parties.

It is criticism based on bad information or from a biased viewpoint delivered by gossip or in group settings that is least productive to the cause and most poisonous to the community.

But even bad news badly delivered can be motivating.  While sometimes it may give rise to brief thoughts of “why bother?”, it more often motivates me to work harder, to serve better, to think wider and deeper, and to give more.  This reaction is a result of many life experiences, including school and college sports participation.

Those of us who played competitive athletics were subject to much criticism throughout our playing careers.  Sometimes it was unfair, and we learned to rise above it.  But usually the criticism was from a coach who knew his or her stuff, who thought we could do better, and who was giving us the information to become better.  While some people merely survive criticism, competitive athletics can teach us how to thrive on it.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.