The Essential AD
March 24, 2015
It’s the final week of the winter sports season.
If there is one time of the year when I hear it, and hear it again – that time is now when local school athletic administrators exhale deeply and admit they’re tired and need a break.
The winter season is long. Almost all the practices and contests are indoors, most sharing the same very limited spaces. Stormy weather wreaking havoc with schedules. Officials turning back games due to injury or fatigue.
Many of these administrators gathered last weekend at the annual conference of their professional organization, the Michigan Interscholastic Athletic Administrators Association, which is the best of its kind in the country, unmatched in its commitment to professional development for athletic directors, regardless of their years of service.
It often impresses and inspires me to observe athletic directors, at the time of their greatest fatigue, coming together to be energized with each other’s company and educated by each other’s ideas to improve local programs.
As societal changes cause school competitions to become more complicated and controversial, the case for the full-time, well-trained athletic administrator becomes even more compelling. School districts that cut corners on this essential staff member find only that the resulting problems are worse – even more complicated and more controversial.
This professional administrator is the essential foundation of a safe and sensible program worthy of the name “educational athletics.”
News Unfiltered
July 12, 2017
During the first summer after my college graduation, I was the campaign advance man outside of the Milwaukee and Madison areas for a candidate for the U.S. Senate from Wisconsin. A great job.
Sometime during that summer, I met the head of the campaign in a café. He was reading a newspaper as I arrived; and as I sat down at the table, I asked him what he was reading. I’ll always remember his response. He said, “I’m looking for what could go wrong today?”
It was the campaign manager’s job to think about worst-case scenarios and consider how the campaign might get taken off message by the news of the day.
I was young and impressionable, and I soon began to consume the daily news through the same filter.
It was not difficult to do so in the 1970s. The daily newspaper was printed and delivered to my door every day. Television had just three networks, and each provided brief news reports two or three times a day.
Today, what passes as news comes from hundreds or thousands or millions of sources and it is changing constantly, 24/7/365. Only a small portion of those sources is professionally operated with accountability for the substance and/or style of the so-called reporting.
Today it drives me nuts to consume news – that is, to really think about what I’m reading or hearing the way I did in the 1970s. Today, meaningful matters often get buried in trivia while the most inane and inaccurate stories and comments can go viral overnight.
I’ve always said you can get too much of a good thing – too much food; too much free time; and certainly, too much sports. And clearly, we have too much “news” about sports.