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The Fun Factor

November 14, 2014

My experience with school-age young people is that what they seek most from sports participation is fun and friends. More sophisticated research from many sources consistently has affirmed my less formal findings.

The Journal of Physical Activity & Health added a July study to the body of research. This work was conducted by George Washington University in Washington, DC, and focused on organized soccer.

What was so surprising about this study is not that winning was not at the top of the list of what makes sports enjoyable for youth, but that winning ranked 48th of 81 factors measured. Winning didn’t even make it in the top half!

The lead author of the study, Associate Professor of Sports Psychology Amanda Visek, was quoted by the Chicago Tribune to say “the fun experience is not determined by the result of a game but rather by the process of physically engaging in the game.”

Tribune writer Danielle Braff quotes this research and other expert commentary that coalesces around the consensus that it is parents, not athletes or coaches, who are most hung up on the outcome of the game, as well as the issues that create the pressure on young people that ruins the pleasure of play: position, playing time and prospects of making an elite team or earning a college scholarship.

That’s the stuff parents worry about much more than their kids. And, according to a growing body of research, some of which we've cited in this space before, that’s the stuff that causes many kids to quit organized sports. It’s not fun anymore.

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.