Future Actions
February 19, 2016
MHSAA committees have prepared not quite two dozen recommendations for Representative Council action later this spring. Once again this is a smaller than average number of proposals, and again they are modest in scope and significance. What has been different in recent years, and especially this year, is the length and depth of discussions by some of the committees.
Slowly, we are changing committee focus from tournament tweaks and other strictly transactional business to more strategic, even transformational issues.
Several committees talked longer than ever about health and safety issues, with attention to concussion and sports specialization, and how to accommodate and appeal to younger grade levels (6th, 7th and 8th).
I look forward to the day when these long discussions turn into provocative proposals. For example, I would love to hear that ...
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The MHSAA Football and Junior High/Middle School Committees recommend MHSAA sponsorship of flag football at the 6th- through 8th-grade levels.
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The MHSAA Soccer and Junior High/Middle School Committees recommend practice and game policies that reduce heading at the 6th- through 8th-grade levels.
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The MHSAA Golf Committee recommends MHSAA sponsorship of coed, Ryder Cup format golf.
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The MHSAA Tennis Committee recommends MHSAA sponsorship of coed team tennis.
There is so much more we could be doing to transform school sports for the 21st Century. New sports and formats, with increased attention to health and safety and the junior high/middle school level. This is our future, when talk turns to action.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.