If Not Now, When?

October 2, 2012

The greatest disappointments I experience in the administration of educational athletics are when I observe the program miss the opportunity to educate students in ways that will instill positive character traits.  It happens in little ways every day; and sometimes it happens in really big ways when we fail to require people to accept the consequences of their actions.

During and immediately following a Regional Tennis match several years ago, a student displayed the kind of sportsmanship that offended everyone’s sense of appropriate behavior.  There was no question he behaved badly, although the student and parents had many excuses for the behavior.

While the player was not disqualified at the time, his coach, athletic director and principal agreed the player should be withheld from the Final tournament, consistent with suspensions applied to other students in other sports at other times.  The parents appealed the decision and the central office overturned the building level decision because “missing the Final tournament was too severe a penalty.”  If it had been a regular-season contest, not the MHSAA Finals, the student would have been suspended.

So, what’s the lesson here?  There are consequences for inappropriate behavior so long as it’s not an important event for the student and school.  What kind of lesson is that?

And what a problem!  For this lesson teaches that exceptions will be made for better players and bigger events, that standards of acceptable behavior are related to the persistence of the parents and the prestige of the competition.

The problem is that if people are not held accountable for their behavior in high school athletics, whenever will they?  The problem is that if people are not held accountable for their acts – i.e., fail to develop character – a world going bad is going to get there faster.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.