Independence Day
July 9, 2014
The No. 1 focus of my volunteer time and charitable giving is the Refugee Development Center which exists to support in our community those who have been displaced from their native countries by bigotry, hatred and violence.
Two years ago, RDC started a soccer team – called “Newcomers” – for the elementary school aged children of one of the neighborhoods in which our refugees have settled. As I’ve written here before, it took most of a full season for this team to score its first goal, longer for it to earn a tie and still longer to win a game.
After the earliest few practices it was apparent that none on the team had much playing experience. Many of the players had only recently escaped persecution where playing games would have had no place. It was also apparent at the outset that the players had little experience with the dynamics of teamwork, and language differences added to the difficulties.
After several lopsided losses, some of the Newcomers complained that “they needed some Americans on the team.” But our patient coaches had just the right response. They said, “You are Americans.”
Indeed; these Newcomers are as American as I am. Ours is, in fact, a nation of newcomers which, in spite of some serious slights and several significant sins, has welcomed all the world’s people.
As my wife and I travel to other countries, we hear their citizens talk with admiration about the opportunity and stability of “America,” which they seem to prefer to call us rather than the “United States.”
The 20-year-old student from South Korea/Philippines/China whom we are hosting in our home for two years is amazed at the diversity of skin color and dress she sees in our town. She is amazed that she could attend a church of a different denomination in our community almost every week of the year; and she is equally amazed at the openness of government and media and the tolerance America has for different opinions on any topic.
The America that I celebrate on this Independence Day is the one that strives to be independent of tyranny, bigotry, intolerance and hatred and, because it sees its connection to humanity everywhere, remains a nation whose arms are open wide to the world.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.