Keys to the Corner Office
May 29, 2015
On those rare Sunday mornings when I’m not traveling for one reason or another, my routine is a very early walk during which I purchase the Sunday New York Times.
Reading the Sunday Times has a routine as well: first the Travel section, next Business, then Opinion; and after that, national news and sports and theater in no particular order. And I always read the top of page 2 of the Business section, a regular Q and A by Adam Bryant who features successful businessmen and women. It’s called “Corner Office.”
Week after week, the people profiled will credit the extracurricular activities of their formal education for launching their successful careers. For example ...
- The chief executive of Bluemercury cited volleyball.
- The chief executive of Houghton Mifflin Harcourt cited “clubs and sports in high school.”
- The chief executive of the Hogan Lovells law firm was captain of his high school football team and president of the student council.
Obviously, there are many individuals who participated in those school activities and did not ascend to chief executive status, just as many other CEOs earned the keys to their corner office without participation in school athletics and activities.
But it has been difficult for me to miss how routine it is for the “Corner Office” to make the same connection I do – that outside the classroom school sports and activities are linked both anecdotally and statistically to leadership in later life pursuits.
Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.