Keys to the Corner Office

May 29, 2015

On those rare Sunday mornings when I’m not traveling for one reason or another, my routine is a very early walk during which I purchase the Sunday New York Times.

Reading the Sunday Times has a routine as well: first the Travel section, next Business, then Opinion; and after that, national news and sports and theater in no particular order. And I always read the top of page 2 of the Business section, a regular Q and A by Adam Bryant who features successful businessmen and women. It’s called “Corner Office.”

Week after week, the people profiled will credit the extracurricular activities of their formal education for launching their successful careers. For example ...


  • The chief executive of Bluemercury cited volleyball.


  • The chief executive of Houghton Mifflin Harcourt cited “clubs and sports in high school.”


  • The chief executive of the Hogan Lovells law firm was captain of his high school football team and president of the student council.

Obviously, there are many individuals who participated in those school activities and did not ascend to chief executive status, just as many other CEOs earned the keys to their corner office without participation in school athletics and activities.

But it has been difficult for me to miss how routine it is for the “Corner Office” to make the same connection I do – that outside the classroom school sports and activities are linked both anecdotally and statistically to leadership in later life pursuits.

The Social Setting

March 18, 2014

One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.

Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.

What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.

Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.

We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.

Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.

This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.