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Keys to the Corner Office

May 29, 2015

On those rare Sunday mornings when I’m not traveling for one reason or another, my routine is a very early walk during which I purchase the Sunday New York Times.

Reading the Sunday Times has a routine as well: first the Travel section, next Business, then Opinion; and after that, national news and sports and theater in no particular order. And I always read the top of page 2 of the Business section, a regular Q and A by Adam Bryant who features successful businessmen and women. It’s called “Corner Office.”

Week after week, the people profiled will credit the extracurricular activities of their formal education for launching their successful careers. For example ...


  • The chief executive of Bluemercury cited volleyball.


  • The chief executive of Houghton Mifflin Harcourt cited “clubs and sports in high school.”


  • The chief executive of the Hogan Lovells law firm was captain of his high school football team and president of the student council.

Obviously, there are many individuals who participated in those school activities and did not ascend to chief executive status, just as many other CEOs earned the keys to their corner office without participation in school athletics and activities.

But it has been difficult for me to miss how routine it is for the “Corner Office” to make the same connection I do – that outside the classroom school sports and activities are linked both anecdotally and statistically to leadership in later life pursuits.

A Meaning-Driven Brand

June 5, 2012

One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports.  This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports.  This suggests that to keep our core customers, we must preserve our core characteristics.  That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.

It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.

Just because schools change, it is not necessary that rules of school sports change as well.  Sometimes, perhaps.  But not always or even often.  Leadership must always consider the program without a rule before we do away with the rule.

It is not too strong to state that schools seek MHSAA membership precisely because there are rules.  In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules.  Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.

The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.”  He says, “The product carries the message and then becomes it.”  These kinds of brands, he says, are really beliefs.  “They have morals – embody values.”  They “stand up for things.  They work hard; fight for what is right.”

Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.