More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
The Antidote
October 17, 2014
On average, according to the New York Times, the 32 National Football League teams have had 22 player arrests per team since 2000. And mounting.
This horrifying statistic doesn’t even include one team’s bounty-payment scheme to injure opposing players. It doesn’t include league-imposed suspensions for use of drugs.
So it doesn’t surprise me that the NFL’s corporate sponsors have begun to express concerns for their brand reputation. It’s only surprising that their concerns have been so slow in coming.
And it’s especially surprising that those who work at lower levels of sports don’t give up.
To the contrary, those who have devoted their lives to educational athletics demonstrate by their devotion to school-sponsored sports that they still believe – in spite of mounting evidence at major college and professional sports levels – that athletes can break records without having criminal records and that they can achieve championships without chemicals.
Coaches and administrators of school sports – my heroes – demonstrate daily by their continuing commitment of service to school sports that they still believe athletics can coexist with integrity and can nurture better character, not just crazy characters.
Under the radar, in communities across Michigan and the nation, school-based competitive athletic programs are doing good things for students, schools and society. This is the antidote for the cynicism creeping across the landscape of high-profile intercollegiate and professional sports.