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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

“Who Needs This?”

May 24, 2013

One of the best barometers we have for informing us of the health of Michigan’s economy is to examine the number of registrations to be an MHSAA official.  When the economy is poor, registrations trend upward; when the economy is improving, registrations decline.

Well, business must be booming in Michigan!  Since the 2007-08 school year we’ve fallen almost 2,000 registrations.

Some of this decline can be explained away by the fact that registrations spiked upward when we allowed some free registrations in volleyball and basketball following the 2007 court-ordered changes in the girls volleyball and basketball seasons.  But most of the recent decline – certainly the 1,000 decline of the past two years – is unrelated to discontinuing those promotional efforts; and it’s unrelated to a very reluctant resurgence in Michigan’s economy.

What is at work here now are two newer forces that frustrate efforts to maintain a pool of officials that is adequate to handle all the contests of a broad and deep interscholastic athletic program, and to handle those contests well:

  • The first is the rise of social media and “instant criticism.”  Spectators not only can critique calls before the official gets home from the game, those spectators can do so during the game.  Their biased comments – and photos – can go worldwide before the official has left the venue!  Really, who needs this?  There have got to be less stressful hobbies.
  • The second factor is the increased dependence on assigners.  As local school athletic directors’ jobs became larger and more complicated, and as they were often given less time to do those jobs, more have had to turn to local assigners who will hire contest officials for groups of schools in one or more sports.  As assigners built their little kingdoms, new officials have found it harder to break in and obtain a rewarding number of assignments.  Many officials who have found themselves out of sorts with a local assigner have said, “Really, who needs this?”  They find more fulfilling ways to spend their time.

The fact is that school-based sports – educational athletics – needs officials.  We need them.

We need more officials and we especially need more young officials.  Officials are vital members of the team that is necessary to provide a school-based sports program that actually does what it says it does – and that is to teach life lessons, including fair play and sportsmanship.

 (Find out more about MHSAA officiating)