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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

A Different Play for Football?

April 30, 2013

Football is an original high school sport.  It is one of the first sports sponsored that was by schools even before the MHSAA existed as an organization.

Because football started in schools, not communities, football has been the high school sport least affected by non-school sports programs.  Until now.

Non-school seven-on-seven football threatens interscholastic football.  Commercialized seven-on-seven football threatens to do to interscholastic football what AAU types have done to basketball, and other entities have done to volleyball, soccer and other school sports.

A national committee was convened last year to address seven-on-seven football.  It recognized problems but could only wring its hands regarding solutions.

I’d like to see the MHSAA convene representatives of the Michigan High School Football Coaches Association and the Michigan Interscholastic Athletic Administrators Association to mine for more meaningful responses in Michigan.

A limited number of days of seven-on-seven football involving school coaches and their students is already permissible during the summer.  If more days were allowed in the summer under tightly controlled circumstances (read “non-commercial”), would this tend to improve the environment of seven-on-seven football?  Would it also help to allow a few days of seven-on-seven football practice and play in the spring?  Or would that hurt the spring sports programs of schools?

Can we learn from what happened in non-school basketball and discern a different game plan for non-school football if we now respond differently (and more quickly!) for football than we did for basketball 20-30 years ago?