More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Shortsighted Reform

April 16, 2013

Our posting of March 29 (“Hit Again”), about the mistakes being made in the guise of reforming education, struck a nerve with readers.  And since then, writers with wider audiences have offered similar commentaries, including DeWayne Wickham writing for Gannett as his words appeared on LSJ.com on April 3, 2013:

“The fight against public school closings has become the new civil rights battle in this country – and rightfully so.  Faced with a billion dollar budget deficit, Chicago’s public school system is the most recent urban district to announce a massive closure of schools.  The city intends to shutter 61 elementary buildings, nearly all of them in black and Hispanic neighborhoods.

“That’s a penny-wise-and-pound-foolish decision that condemns the neighborhoods surrounding these soon-to-be-boarded-up schools to further decline.  ‘We have resources that are spread much too thin,’ Todd Babbitz, the chief transformation officer (no kidding that’s his title) of Chicago’s troubled school system, told the Chicago Tribune.  Over the next decade, school officials predict that these closings will save the school system $560 million.  But first the city will have to spend $233 million to move students into classrooms elsewhere.

“Even if the school closings actually produce savings, the damage they will produce to the neighborhoods left without public schools will be catastrophic.  While poverty and crime have decimated the population of many inner city neighborhoods, shutting down schools in those troubled areas will depopulate them even faster.  The result will be a growing expanse of urban wastelands that could well deepen the budget deficits of the cities that are closing public schools.

“Politicians and school officials must be challenged to justify their school closing decision beyond the deal making of Chicago’s City Council.  The U.S. Department of Education’s civil rights division is investigating complaints that claim the decisions of several urban school districts amount to a civil rights violation.  If the school closings don’t violate the letter of the law, they sure seem to trample upon its spirit.  For example, officials in Chicago and elsewhere should turn these school buildings into hubs for nonprofit organizations and other public services.  Why not use the empty space to house police substatations, public health clinics, recreation centers and a mayor’s station?

“School systems in Philadelphia, Washington, D.C., Detroit and Newark have announced plans to close public schools, and in every case blacks and Hispanics will bear the biggest burden of these cost-cutting measures.  These decisions signal an indifference to the damage such policy decisions will have on the neighborhoods.

“‘If we don’t make these changes, we haven’t lived up to our responsibility as adults to the children of the city of Chicago,’ Mayor Rahm Emanuel said.  That’s a pretty shortsighted analysis of a problem that will render large swaths of Chicago’s black and Hispanic neighborhoods uninhabitable education wastelands.”