Logo

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

BOTF x 2

April 5, 2013

“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA.  It has provided a new way of promoting one of the oldest, and most important, defining features of school sports.  That’s sportsmanship.

Where schools have participated in BOTF, attending school sports events is becoming cool again.  Crowds are larger and more positive.  Students and administrators are having positive discussions about sportsmanship.  Media are reporting on the positive changes they are seeing.

Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition.  Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.

Spectator stands are filled with students – happy, engaged, energetic, cheering students.  Exactly what we want in school sports; exactly what is missing from other youth sports programs.

It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots.  It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.

Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.

Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.