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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Hit Again

April 1, 2013

Education reform needs a Mulligan.  A do-over.  The opportunity to go back to “Go” and start over.  For example . . .

  • Back to a time before the attack on neighborhood schools closed those schools and contributed to neighborhood collapse and community disconnect.

  • Before suburban schools were allowed to prey on and profit from an urban school’s misfortunes.

  • Before large buses lumbered down narrow residential lanes to transport our littlest learners from the shadow of their local school to another across town, where all the other littlest students were gathered for more “cost-effective” education.

  • Before schools shuffled off low-achieving students to alternative schools in order to elevate their ranking on standardized test scores.

  • Before teachers based their lessons more on test preparation than learning.

  • Before education re-segregated through specialized charter schools with non-inclusive curricula.

  • Before public schools were barred from beginning their instructional days before Labor Day, or whenever their community thought it best for the education of its students.

  • Back to a time when pedagogy more than politics planned and delivered education.

 Let’s tee it up and hit again.