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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

We Need A Picture

December 18, 2012

One of our family traditions is to start and complete a new puzzle each Thanksgiving Day.  This past year’s 1,000-piece project tested our guests’ perseverance and, technically, it wasn’t completed on Thanksgiving, but just after 1 a.m. on the next day with only two of the original 16 guests still on task.

As is customary, the cover of the box in which the puzzle came provided a picture of the finished work.  Those working the puzzle kept passing the box top around to get closer looks at the specific portions of the puzzle that had their attention.

At one point my son mentioned how incredibly difficult it would be to complete a complicated puzzle without any picture.

Which caused me to consider that trying to solve any puzzle – any problem – is made almost impossibly difficult without a clear picture of what the solution should look like.  To put together the pieces of the solution to a problem requires at least some vision of the solution.