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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Half Empty or Half Full

December 11, 2012

After an absence of decades, eight-player football has been reintroduced to Michigan high schools during recent years. When enough schools sponsored the program, the MHSAA responded with a four-week playoff in 2011.  The number of schools sponsoring the sport grew in 2012, and more growth is expected for the 2013 season.

Like almost everything that occurs in life, what has benefited some schools is not seen by others to be in their own best interests.

Advocates of the eight-player game include those schools whose declining enrollments couldn’t support the eleven-player game.  Football has returned to some communities and has been saved from the brink of elimination in others.

However, as two and soon three dozen Class D schools opt for the eight-player game, the remaining Class D schools that sponsor football find themselves in disrupted leagues and forced to travel further to complete eleven-player football schedules; and they must compete against larger teams in Division 8 of the eleven-player MHSAA Football Playoffs.

In fact, the growth of the eight-player game among our smallest schools has resulted in more Class D schools qualifying for the MHSAA Football Playoffs than ever before.  In 2012, an all-time high 44.0 percent of Class D schools that sponsor football qualified for either the single division eight-player tournament or Division 8 of the eleven-player tournament.  This compares to 42.2 percent of Class C schools, 44.9 percent of Class B schools and 41.6 percent of Class A schools that sponsor football and qualified for the 2012 playoffs.

Some see the eight-player game as the savior of the football experience in Class D schools.  Others see it differently.