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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Sport Status Benefits Cheer Athletes

November 16, 2012

On Oct. 22, 2012, more than 18 years after the MHSAA conducted its first Girls Competitive Cheer Tournament, the American Academy of Pediatrics proclaimed that cheerleading should be designated as a sport at the high school and college levels.

Of course, that’s been the case for some time in Michigan (see July 23, 2010 blog).  Since planning began prior to the 1993-94 school year, the MHSAA has attempted to treat girls competitive cheer in all ways like every other MHSAA tournament sport.

The reason for the Academy’s statement is its concern for injuries.  While cheerleading does not generate as high a rate of injuries as gymnastics, soccer and basketball, the rate of catastrophic injury is comparatively high.

Researchers note that the injury rate in competitive cheer actually has been declining over the past few years of the 28-year study (1982-83 to 2010-11); and they opine that the decline is related to the increased attention cheerleading has gained as its profile has been raised.  The designation as a sport usually leads to improved facilities and equipment and better trained coaches.  We agree.