More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Go With It

April 30, 2012

One of my counterparts in another state asked me last week, “How do you do it?”  He meant, how do I find time to prepare two blog postings every week; and he also meant, how do I find topics for 104 postings each year; and he also meant, how do I go about the actual writing?

As for finding time, it’s no problem; because writing helps me think.  It helps me clarify and prioritize.  And going public with these thoughts helps me be more certain that I’m committed to the ideas.  For me, writing daily is as important as breathing deeply.

As for finding topics, it’s rarely a problem.  I find subject matter in what I read, what I hear and what I observe in everyday life and worldwide travel.  And I’ve discovered that the richest sources for writing about school sports are often found the furthest from school sports.

And as for the actual technique, I go about it this way:  I try to provide a plain circle, and then invite readers to color it however they wish, to use any shade they prefer, to color outside the lines if they think that’s most beneficial to their situation.

When we were children we were praised for coloring within the lines and utilizing the appropriate shades for sun, sky, grass and flowers.  These days I just want to provide a blank circle and ask, “What can you do with that?”  Not dictating what readers should do, but inviting readers to take an idea and do with it what they will where they live, work and play.

At least that’s what I want to do.