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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

A Backhanded Compliment

April 17, 2012

A year ago this month I listened to the attorney for another statewide high school athletic association pose this question:  “Why is it that people quite readily accept inflexible age limitations over a broad spectrum of American life, including sports, but presuppose it is wrong for school sports?”

This attorney was in the middle of a controversy that more recently has visited the MHSAA:  an overage student seeking relief from a universally applied maximum age rule.  The speaker was perplexed and frustrated by the double standard.

Part of the reason for the double standard rests in the reality that people value the school sports experience so much more than other parts of life, including other sports experiences.  Because they want the opportunity to play, they resort to litigation in an attempt to create the right to play.

Another part of the reason school sports is challenged on an issue on which other programs get a free pass is that school sports has a centralized authority, close to home.  State high school associations are readily accessible targets, easier both to find and to fight with than most other entities with age restrictions.

And, of course, part of the reason for the double standard is the proximity of interscholastic athletics to academics – the former extracurricular, the latter curricular – the former a privilege for most teenagers, the latter a right of all citizens to age 26.

The reasons school sports are attacked on this issue while other entities are not are reasons really complimentary to school sports:  the program is popular, accessible and connected to education.  None of these features of school sports, or its age limitation, should change.