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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Family Time

August 29, 2014

When my wife and I were raising two sons who participated in high school wrestling, we had two hopes before each large wrestling meet in which they participated. First, that they wouldn’t get hurt; and second, that they would win their last match of the day.

We didn’t care if that last match was for 7th, 5th, 3rd or 1st place. The ride home was just a lot brighter when the last match was a victory. We always struggled for the right words when the last match of the day was a loss.

So my wife and I found it especially interesting to read an article about Jeff Daniels published Aug. 7 in the Lansing State Journal that included this excerpt:

Daniels attributes some of his family’s closeness to life in Chelsea and traveling around Michigan to play hockey.

“I’m a big fan of soccer, however, we went hockey and never looked back,” he said. “Ben was 8, and Luke was 5 when they started in hockey in Ann Arbor. All those 5:45 a.m.’s on Yost Arena ice on Saturday and Sunday. All the way through the end of high school.

“I tell parents now, it’s not whether the kid excelled, it’s not, ‘Why didn’t you shoot instead of pass, ‘You’ve got to work on your slap shot.’ It’s not that,” he said.

“It’s the drive there and the drive back. And you talk about anything else except about the game. And we believe that the time we spent doing that, and not focusing on pounding your kid to be better at the next game when he’s 12 damn years old, is one reason we’re so close as a family when the kids are in their 20s.”