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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Opportunity Lost

October 25, 2013

This fall as I conducted Update meetings around our state, I met one-on-one with potential candidates for an administrative position the MHSAA has posted in anticipation of Assistant Director Randy Allen’s retirement in early 2014.

This is a part of the slow, personal process we have cultivated during the past 20 years that I credit for gathering our current collection of committed administrators that are excellent in so many ways and a pleasure to work with day-in and day-out.

We last used this process a decade ago in leading us to hire Assistant Directors Mark Uyl and Kathy Westdorp; and realizing that I had not conducted a series of one-on-one discussions in ten years, I have been lamenting great opportunities lost; for these conversations are beneficial in two important ways:

  • First, we learn about the lives of many terrific men and women; and I’m forever closer to them as human beings, whether or not they get the job the MHSAA has open.

  • Second, we learn of the hopes and fears these experienced people have for educational athletics; and I’m constantly putting their ideas into action at the MHSAA, whether or not they are ever employed at the MHSAA.

But I now lament a huge opportunity lost. Had I taken the time to visit with a colleague after every Update meeting I’ve conducted over the past 28 years, that would have provided more than 200 opportunities to learn about the lives and ideas of these people – the MHSAA’s richest resource.

I read recently that a vibrant organization is one that is always hiring, whether or not there is a job opening. That is, the organization is always interviewing its best people – always learning about them and from them, and is able to tap this resource promptly when opportunities arise.