The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Cutting Kids
September 25, 2012
As an athlete, I dreaded the days. Even when I was a returning starter, I approached with anxiety the page taped to the locker room door that would indicate who made the high school basketball team (and, by omission, who didn’t).
As a coach, I refused to do it. I wasn’t even tempted to cut anybody from my squads. But I was lucky. I coached football and golf, and the outdoor practice venues gave us enough room for almost limitless opportunities.
As a parent, I’ve cried over it. Watching my older son be cut from a non-school basketball program for junior high boys (he switched to wrestling in high school and had a fine career). Watching my younger son be cut four times from the travel soccer team (he made it on the fifth try and started for his high school freshman and junior varsity soccer teams during the two years after that).
At no time have I been more deeply troubled and saddened than watching the world of sports, to which I devote my working life, say, “No thank you” to my sons, to whom I dedicated my entire life.
As an administrator, I grieve over the process every year. I listen to complaints of parents. I watch them go from allies to enemies of high school sports.
Why would we limit squad sizes for outdoor sports?
Why would we cut freshmen who haven’t even matured yet and have only a little idea what they might like or be good at?
Why would we not find room for a senior who has been on the team for three years and continues to have a good attitude and work ethic?
Why would we turn away eligible boys and girls who would rather work and sweat after school than cruise and loiter?
Why do we persist in shutting out and turning against us the parents who would be our advocates today and the students who would be our advocates in the future?