The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
One More Call
November 23, 2011
This blog continues with lessons learned on my highly motivating but sometimes hot seat at the MHSAA. It’s Lesson No. 4: Make one more call.
Not 100 percent of the time, but well over 50 percent of the time, if I had made one more call before making or communicating a tough decision, either the decision would have been different or, more often, the decision would have been received better.
Obviously there are limits to this. There always could be one more call. But it has become a “Roberts Rule of Order” anyway to make one more call. For I can trace an inordinate percentage of wrong decisions, or bad reactions to correct decisions, to not making one more call.
More often than not on difficult decisions, I work in tandem with other MHSAA staff and especially Associate Director Tom Rashid who now routinely makes that one more call. It has improved both our decisions and communications.