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No Super-Sizing Needed

March 23, 2013

Airline travel today presents a confusing array of frequent flyer and credit card loyalty programs:  Premier Access; Silver, Gold or Platinum Elite; etc.  They allow a traveler to check bags without cost, visit airline club rooms free of charge, and board planes ahead of the rest of the herd.

The problem is that the airlines have established so many levels of elitism that the result is a confusing, meaningless mess.  Which reminds me of other efforts to distinguish good, better and best, especially in youth sports.

In basketball, ice hockey, soccer, volleyball and other youth sports there are now so many programs that promote themselves as more elite than others, and so many tournaments that advertise themselves to be above others in terms of status or the presence of college recruiters, that the efforts to distinguish themselves are not at all meaningful, and almost laughable if they were not fooling and fleecing so many children and parents.

In contrast, school sports is not engaged in the never-ending addiction to add layers of competitions and levels of championships.  We are just fine with league, district, regional and statewide tournaments and trophies.  We do not need national-scope tournaments and all-star events.

In school sports, the titles don’t need super-sizing, and the trophies don’t need to be taller than the participants.

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.