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Our Job

January 29, 2013

When I’m asked to describe the MHSAA’s job in a three-second sound bite, I say:  “Our job is to protect and promote educational athletics.”

Give me three seconds longer and I’ll say: “Our job is to protect and promote the values and value of student-centered, school-sponsored sports.”

Give me three seconds longer and I’ll add “. . . by raising standards for, and increasing participation in, educational athletics.”

And give me time to complete the thought and I’ll add that we do this through:

    • training for coaches, officials and athletic directors;
    • tournaments that keep sportsmanship levels high and both expenses and health risks low; and
    • telling the story to these groups: students and parents, school personnel, and the media and public.

We provide training and tournaments, and we tell the story of school-based sports.

That’s the job.  And it’s how we judge the “good idea du jour” that bombards our office.  We can’t do everything.  To do so would not be doing our job well.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates