Our Narrative

November 21, 2011

Thomas Friedman – author of The World is Flat, From Beruit to Jerusalem and Hot, Flat and Crowded, among other major works – has a gift for converting complicated topics into moving narratives.  So I took note, during President Obama’s second year in office when, in a New York Times column, Mr. Friedman took the President to task for a communication gap.

Friedman wrote that the President doesn’t have a communications problem per se (in fact, he’s been one of our nation’s more articulate chief executives), and he has a good grasp of facts on many subjects.

What he has, according to Friedman, is a narrative problem.  “He has not tied all his programs into a single narrative that shows the links between his health care, banking, economic, energy, education and foreign policies.”  Without this, wrote Friedman, people do not see these are all “building blocks of a great national project.”

Regardless of one’s opinion of Mr. Obama as President and Mr. Friedman as pundit, those responsible for school sports should pause over this observation or opinion; should stop to consider how all the projects and programs we contemplate either do or do not help us tell the story of educational athletics in Michigan. 

The narrative for school sports can be compelling.  When and where programs maximize participation and promote high standards of eligibility, conduct and care; when and where programs demonstrate quality coaching and officiating; and when and where it can be demonstrated that the programs are not merely compatible with the educational mission of the school but actually improve attendance, raise GPAs and increase graduation rates; then and there we have a coordinated and convincing narrative.

Projects and programs that produce and promote these results will be the kind of building blocks that tell our story and should generate popular support for many more years to come.

Innovation Obstacles

April 12, 2013

It doesn’t take long to compile a dozen or more examples of products or businesses that have disappeared, or nearly so, because the world changed while the product or business did not.

Think eight-track tapes and players.  Consider what digital photography has done, from the Eastman Kodak Company to out-of-business local studios.  What the Internet has done to travel agents.  See what’s happened and still happening to print newspapers across the country, to magazines, and to both local and large chain bookstores.

It is not at all rare that businesses fail to reinvent themselves.  For many reasons, including admirable passion for what they are doing, business leaders often miss the trends or ignore the signs that suggest the need to change their products or their entire business model.

As Geoff Colvin wrote in FORTUNE magazine Feb. 25, 2013, “Business model innovation is a competency that doesn’t exist in most companies.”  He continued:  “The largest obstacles will be weak imaginations, threatened interests, and culture.”

I suspect that those are also the three major obstacles we must overcome as we think about the future of interscholastic athletics.

  • Does school-based sports, with a 100-year-old history, have a 50 or even 15 year future in schools and society?
  • If so, should the business model change?  And if so, how?

I suspect that some of what we think is change may be no better than rotating bald tires on our car; when what we really need is new tires, or no tires at all.