Our Narrative

November 21, 2011

Thomas Friedman – author of The World is Flat, From Beruit to Jerusalem and Hot, Flat and Crowded, among other major works – has a gift for converting complicated topics into moving narratives.  So I took note, during President Obama’s second year in office when, in a New York Times column, Mr. Friedman took the President to task for a communication gap.

Friedman wrote that the President doesn’t have a communications problem per se (in fact, he’s been one of our nation’s more articulate chief executives), and he has a good grasp of facts on many subjects.

What he has, according to Friedman, is a narrative problem.  “He has not tied all his programs into a single narrative that shows the links between his health care, banking, economic, energy, education and foreign policies.”  Without this, wrote Friedman, people do not see these are all “building blocks of a great national project.”

Regardless of one’s opinion of Mr. Obama as President and Mr. Friedman as pundit, those responsible for school sports should pause over this observation or opinion; should stop to consider how all the projects and programs we contemplate either do or do not help us tell the story of educational athletics in Michigan. 

The narrative for school sports can be compelling.  When and where programs maximize participation and promote high standards of eligibility, conduct and care; when and where programs demonstrate quality coaching and officiating; and when and where it can be demonstrated that the programs are not merely compatible with the educational mission of the school but actually improve attendance, raise GPAs and increase graduation rates; then and there we have a coordinated and convincing narrative.

Projects and programs that produce and promote these results will be the kind of building blocks that tell our story and should generate popular support for many more years to come.

BOTF x 2

April 5, 2013

“Battle of the Fans,” an idea of the MHSAA Student Advisory Council, is one of the best ideas to ever flow from the MHSAA.  It has provided a new way of promoting one of the oldest, and most important, defining features of school sports.  That’s sportsmanship.

Where schools have participated in BOTF, attending school sports events is becoming cool again.  Crowds are larger and more positive.  Students and administrators are having positive discussions about sportsmanship.  Media are reporting on the positive changes they are seeing.

Take a look on MHSAA.com at the videos submitted by 27 schools this year to enter the second BOTF competition.  Look at the videos prepared for the five finalists after the MHSAA’s onsite visit.

Spectator stands are filled with students – happy, engaged, energetic, cheering students.  Exactly what we want in school sports; exactly what is missing from other youth sports programs.

It’s our advantage – energized students, cheerleaders, pep bands, marching bands and mascots.  It’s what we have and what the AAU doesn’t have; what US Soccer Development Academies don’t have; what club volleyball lacks and what travel ice hockey is missing.

Using YouTube and Facebook, BOTF is a new way to present and an energetic way to promote school sports that is local, student-centered, high spirited and highly sportsmanlike.

Congratulations to our two winners so far – Frankenmuth in 2012 and Buchanan in 2013.