Out-Punting Our Coverage

March 19, 2013

Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.

Strewn along almost every shore is the waste of nations outliving their means.  Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.

Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night.  Oceangoing vessels large and small heave it overboard.

My wife puts it this way:  “We’ve gotten ahead of ourselves.”  Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.

This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months.  We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.

In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain.  But there isn’t one.  No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.

In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.

That we can do something doesn’t mean we should do it.  In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.