Participant Celebrations

March 13, 2012

I was born and raised in Wisconsin; and I hope that I’m forgiven for cheering for our Lions in all but two games each year – when they play the Green Bay Packers.  I just can’t shake that long loyalty.

I’m a lifelong Packer fan, one who was actually present when Don Chandler’s disputed field goal beat the Baltimore Colts (that’s right, Baltimore) on a day when running back Tom Matte was pressed into action as the Colts’ quarterback.

I was also present when Bart Starr followed Jerry Kramer’s block on the Cowboys’ Jethro Pugh to win the 1967 “Ice Bowl” in 17-below-zero weather in Green Bay.

For all these reasons and more, I’ve loved the “Lambeau Leap” which celebrates Packer touchdowns.

But, I don’t want such acts in high school sports.

The national high school rule makers have done a terrific job of controlling participant celebrations in high school sports.

      • After a tackle or quarterback sack, there’s no strutting or pointing in high school football.
      • After a touchdown, there’s no prancing or end zone dancing in high school football.

Pick any sport:  High school athletes will be the best behaved athletes on any level of the sport.  It’s one of our trademarks.  Our brand.  And something we can be proud of.

(We do have one participant conduct problem, but that’s for next time.)

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.