Participant Celebrations
March 13, 2012
I was born and raised in Wisconsin; and I hope that I’m forgiven for cheering for our Lions in all but two games each year – when they play the Green Bay Packers. I just can’t shake that long loyalty.
I’m a lifelong Packer fan, one who was actually present when Don Chandler’s disputed field goal beat the Baltimore Colts (that’s right, Baltimore) on a day when running back Tom Matte was pressed into action as the Colts’ quarterback.
I was also present when Bart Starr followed Jerry Kramer’s block on the Cowboys’ Jethro Pugh to win the 1967 “Ice Bowl” in 17-below-zero weather in Green Bay.
For all these reasons and more, I’ve loved the “Lambeau Leap” which celebrates Packer touchdowns.
But, I don’t want such acts in high school sports.
The national high school rule makers have done a terrific job of controlling participant celebrations in high school sports.
Pick any sport: High school athletes will be the best behaved athletes on any level of the sport. It’s one of our trademarks. Our brand. And something we can be proud of.
(We do have one participant conduct problem, but that’s for next time.)
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.