Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Advancing CPR
November 24, 2015
This fall was the first for the requirement that all high school varsity head coaches have current certification in CPR.
If a coach was not CPR certified by the deadline (which was Sept. 17), that coach could not coach at or even be present at the MHSAA tournament where his/her team would be participating.
Only three of the MHSAA’s 750 member high schools failed to comply with that requirement. That’s progress.
But what we also hoped for was that schools which were not already doing so would use this new requirement as a means of providing or requiring CPR certification for assistant and subvarsity coaches as well. And it appears we’ve made some progress on this as well.
Of 640 responses received so far, 80 percent of schools arranged in-person CPR training for all high school varsity head coaches, and 67 percent included assistant and subvarsity coaches in this in-person training.
In the future, the MHSAA Representative Council will be considering refinements of the CPR requirement in order to increase the quantity of certified coaches and improve the quality of programs that are approved to fulfill the requirement. Continuing progress is imperative.