Logo

Priming the Pump

November 28, 2014

Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.

The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.

That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).

Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.

The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.

Not In School Sports

June 5, 2015

When those involved in high-profile major college sports offer advice to us in lower profile but perhaps higher principled school sports, we can quickly lose our patience.

Why, for example, would we ever listen to scheduling suggestions for high school basketball from the higher level that schedules games every day of the week, at any time of the week, anywhere on this continent or another?

These behaviors in major college basketball describe an athletic program that is orphaned from the academic mission of the colleges and universities to which they increasingly have become disconnected. We can’t let that happen to school sports.

Major college athletics is in an “arms war” of escalating costs for extravagant facilities and exorbitant coaches’ salaries. Blinded by their own ballooning budgets, college folks’ foolish suggestions for more frequent and distant high school games would increase the operational costs in the athletic departments of struggling and sometimes bankrupt school districts. We can’t let that happen in school sports.

Only when major college sports gets its house in much better order will any of its people earn the slightest right to suggest new policies and procedures for school sports. For now, much of what we see in high-profile college sports shows us what we should not do, not what we should do, in high school sports.