Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.
Attendance Trends
March 27, 2015
Media across the US have been reporting the decline in attendance at intercollegiate football and basketball games. “It’s a national epidemic,” according to a Charleston (SC) Post & Courier column this month.
This should surprise no one. And it’s the latest proof that it is possible to get too much of a good thing. And when it comes to college football and basketball games, there is far too much indeed –
- A few too many football games during the regular season, far too many of those games televised, and an absurd number of postseason bowl games of zero significance.
- About two times too many basketball games during the regular season, far too many televised, and too often with absurd starting times and post-midnight conclusions.
The over-exposure of the college product began to suck the life out of high school football and basketball attendance two decades ago. And as the higher profile college programs have done more and more to promote their events, lower profile college programs have paid the price. Higher profile programs are now gnawing on each other’s bones.
All of this makes life tougher for us at the interscholastic level; but at the MHSAA, we’re not merely whining – we’re working to increase the attendance and enhance the spectators’ experience. A staff task force has been generating ideas, and the Representative Council has been generous with encouragement and support to implement changes in the MHSAA tournament atmosphere.
Perhaps we can pick up a few of those fans who have defected from the high price of college tickets and the slow pace of their televised games.