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Research

November 21, 2014

We freely admit that a state high school association is much better at running tournaments than conducting research. First as athletes and then as coaches, most of us got in the habit of processing information quickly and making fast decisions. Now as administrators, our member schools depend on us for quick answers because the contest our answer may affect is scheduled this week, or tomorrow, or tonight.

However, there is a small body of research that is unique to the MHSAA. Like our counterpoint organizations across the US, we keep the regular-season and postseason tournament records and we have the data for officials registrations, student participation and tournament attendance. Our uniqueness is in two areas.

First, the MHSAA has surveyed its member schools about participation fees (a.k.a., pay-for-play) every school year since 2003-04. This is the longest running survey and largest body of information on this topic anywhere. You can find all the results at MHSAA.com here.

Second, the MHSAA has surveyed middle school students three times – in 1997-98, 2001-02, and 2008-09 – and is doing so again this month, to assess what sports they are currently engaged in and are most interested in playing as high school students.

It is this survey that was partly responsible for the MHSAA’s addition of lacrosse and bowling tournaments in 2005 and 2006, the two most recent additions to the MHSAA postseason tournament schedule.

Who’s the Customer?

February 18, 2014

“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.

The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.

By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.

And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.

I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.

The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.