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Risks & Rewards

May 7, 2012

When my terrific son was a college student, I suggested he get into sports officiating.  You know, to earn some money, stay involved in sports, keep in shape.  His response was “No.  It’s not worth the hassle.”  He didn’t want to subject himself to being criticized, heckled and second-guessed; and I couldn’t blame him.

Which told me then (and I’m reminded often) that sports officials are risk-takers.  Men and women willing to step out and step up.

The best officials make the toughest calls at the tightest times in the competition.  They’re risk-takers in ways mere spectators are not.

And in this so-called “modern world,” where people can sit comfortably at home and comment irritably on everything, and fans can text, tweet and transmit videos instantly, it has never taken more courage to be a sports official than it does today.

Tomorrow evening, for the 33rd consecutive year, the MHSAA hosts a banquet that honors our most veteran MHSAA registered officials.  Officials who have reached the 20-, 30-, 40-, 45- and 50-year service milestones will be recognized; and Rockford’s Lyle Berry will receive the Vern L. Norris Award for a lifetime of grassroots contributions to high school sports officiating in Michigan.

It is one of the rare occasions when we ask officials, referees and judges to step out of the background and into the spotlight.  Without any risk.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.