Risks & Rewards
May 7, 2012
When my terrific son was a college student, I suggested he get into sports officiating. You know, to earn some money, stay involved in sports, keep in shape. His response was “No. It’s not worth the hassle.” He didn’t want to subject himself to being criticized, heckled and second-guessed; and I couldn’t blame him.
Which told me then (and I’m reminded often) that sports officials are risk-takers. Men and women willing to step out and step up.
The best officials make the toughest calls at the tightest times in the competition. They’re risk-takers in ways mere spectators are not.
And in this so-called “modern world,” where people can sit comfortably at home and comment irritably on everything, and fans can text, tweet and transmit videos instantly, it has never taken more courage to be a sports official than it does today.
Tomorrow evening, for the 33rd consecutive year, the MHSAA hosts a banquet that honors our most veteran MHSAA registered officials. Officials who have reached the 20-, 30-, 40-, 45- and 50-year service milestones will be recognized; and Rockford’s Lyle Berry will receive the Vern L. Norris Award for a lifetime of grassroots contributions to high school sports officiating in Michigan.
It is one of the rare occasions when we ask officials, referees and judges to step out of the background and into the spotlight. Without any risk.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.