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Secret Sauce

April 19, 2016

The MHSAA has appointed a task force to meet throughout 2016 to develop strategies to promote multi-sport participation by student-athletes. In that spirit I have departed from tradition and will be identifying current students by name in this space, approximately once each month, who are the Superstars of Multi-Sport Participation.

Last month (March 11) it was Plainwell High School senior Jessica Nyberg. This month’s “Superstar” is Saugatuck High School junior Blake Dunn, who is on course to earn 16 high school letters ... four years of four sports.

My first thought was that maybe four sports each school year is too many and might get in the way of academics. But Blake is carrying a 3.95 GPA so far; so he appears to have that priority in the right place.

My second thought was that he must be an abnormally large and gifted physical specimen. But no, Blake is a pretty normal 5-11, 180-pounder. It’s hard work that people have described as his secret sauce.

My third thought is that Blake is fortunate to have coaches who will accommodate his passions and be flexible with practice demands so that he can be a part of two teams at the same time during the spring and also during the inevitable overlap of seasons from fall to winter and winter to spring.

School sports is a team sport. It’s adults working together to allow students to learn and grow in a variety of activities. It’s placing adolescents’ needs above adults’ desires, which might be the secret sauce in promoting multi-sport participation.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates