A Service Ace

October 18, 2011

I don’t write much about high school tennis, but I probably should.

It’s a terrific “lifetime” sport.  It’s a sport we can play into our “golden years;” and, without officials to make the calls, it also has the potential to teach lifetime values.

But no sport we administer gives us more headaches.  Too often we encounter overly-involved parents and under-involved school administrators; and we’re not certain if one doesn’t cause the other.

It’s a sport that brings chronic complaints of coaches “stacking” lineups.  So serious have the allegations been for so long that the MHSAA actually convened a group and hired a professional facilitator to try to resolve some of the problems, without much success.

It’s a sport that devotes hundreds of hours to seeding; and while the seeds almost always hold up, criticism flies fast and furious for several days each fall and spring following the boys and girls seeding committee meetings.

We are fortunate that the MHSAA’s administrator for tennis, Gina Mazzolini, has the perspective that, in spite of everything, it’s really only a small percentage of people involved who create the majority of problems.  It is, in fact, according to Gina, a fine educational experience for the vast majority of students involved.

This “big picture” perspective that Gina exhibits is what allows administrators at the local and statewide levels to remain passionate about their service no matter how prominent or persistent the problems seem.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.