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Second Half by MHSAA

A Service Ace

October 18, 2011

I don’t write much about high school tennis, but I probably should.

It’s a terrific “lifetime” sport.  It’s a sport we can play into our “golden years;” and, without officials to make the calls, it also has the potential to teach lifetime values.

But no sport we administer gives us more headaches.  Too often we encounter overly-involved parents and under-involved school administrators; and we’re not certain if one doesn’t cause the other.

It’s a sport that brings chronic complaints of coaches “stacking” lineups.  So serious have the allegations been for so long that the MHSAA actually convened a group and hired a professional facilitator to try to resolve some of the problems, without much success.

It’s a sport that devotes hundreds of hours to seeding; and while the seeds almost always hold up, criticism flies fast and furious for several days each fall and spring following the boys and girls seeding committee meetings.

We are fortunate that the MHSAA’s administrator for tennis, Gina Mazzolini, has the perspective that, in spite of everything, it’s really only a small percentage of people involved who create the majority of problems.  It is, in fact, according to Gina, a fine educational experience for the vast majority of students involved.

This “big picture” perspective that Gina exhibits is what allows administrators at the local and statewide levels to remain passionate about their service no matter how prominent or persistent the problems seem.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates