Logo

Site Lines

April 17, 2017

It appears that everyone is talking about where the championship rounds of the Michigan High School Athletic Association basketball tournaments should be played.

This has become a topic because our traditional site, Michigan State University’s Breslin Student Events Center, is not available to host the Semifinals and Finals of the girls tournament in 2018 and 2020 or the boys tournament in 2019, in both cases because the facility must remain open for MSU’s women’s basketball team should it earn the privilege of hosting first and second round games of the NCAA Division I Women’s Basketball Tournament.

It is important that the people listening know that most of the people talking have little knowledge of what facilities are actually available in 2018 and beyond.

For example, The Palace of Auburn Hills, Little Caesars Arena in Detroit and Van Andel Arena are not available in 2018, nor is a sentimental favorite for the girls tournament, Central Michigan University.

By mid-May, the MHSAA will have announced decisions for 2018, and likely for that one year only. Between now and the end of 2017, the MHSAA will be evaluating site options for both tournaments, boys and girls, as well as potential scheduling changes for both the regular season and MHSAA tournaments that could alter what facilities are needed and when. This could increase opportunities to use NCAA Division I institutions, and/or this could reduce or eliminate the need for those facilities.

It would be unfortunate if we turn ourselves inside-out and upside-down to avoid NCAA conflicts. Some of the scheduling scenarios being studied would seriously stress District and Regional tournament sites and management as well as overwork the ranks of our tournament-ready basketball officials. Other scheduling scenarios would adversely affect other winter sports or increase overlap with fall sports or spring sports. We need to move carefully, and with broad consensus.

There is a desire to host the championships of the girls and boys tournaments at the same venue, but there is no legal obligation to do so. There is a desire to build on traditions established at Michigan State University, but conflicts and costs make that unlikely to continue. There is a desire to please everyone, but that won’t happen.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.