Site Lines
April 17, 2017
It appears that everyone is talking about where the championship rounds of the Michigan High School Athletic Association basketball tournaments should be played.
This has become a topic because our traditional site, Michigan State University’s Breslin Student Events Center, is not available to host the Semifinals and Finals of the girls tournament in 2018 and 2020 or the boys tournament in 2019, in both cases because the facility must remain open for MSU’s women’s basketball team should it earn the privilege of hosting first and second round games of the NCAA Division I Women’s Basketball Tournament.
It is important that the people listening know that most of the people talking have little knowledge of what facilities are actually available in 2018 and beyond.
For example, The Palace of Auburn Hills, Little Caesars Arena in Detroit and Van Andel Arena are not available in 2018, nor is a sentimental favorite for the girls tournament, Central Michigan University.
By mid-May, the MHSAA will have announced decisions for 2018, and likely for that one year only. Between now and the end of 2017, the MHSAA will be evaluating site options for both tournaments, boys and girls, as well as potential scheduling changes for both the regular season and MHSAA tournaments that could alter what facilities are needed and when. This could increase opportunities to use NCAA Division I institutions, and/or this could reduce or eliminate the need for those facilities.
It would be unfortunate if we turn ourselves inside-out and upside-down to avoid NCAA conflicts. Some of the scheduling scenarios being studied would seriously stress District and Regional tournament sites and management as well as overwork the ranks of our tournament-ready basketball officials. Other scheduling scenarios would adversely affect other winter sports or increase overlap with fall sports or spring sports. We need to move carefully, and with broad consensus.
There is a desire to host the championships of the girls and boys tournaments at the same venue, but there is no legal obligation to do so. There is a desire to build on traditions established at Michigan State University, but conflicts and costs make that unlikely to continue. There is a desire to please everyone, but that won’t happen.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.