Soccer for Schools
January 22, 2016
International soccer has provided me the greatest experience I’ve ever had as a sports spectator. Watching the Boca Juniors come back to win 2-1 in overtime in their historic stadium in Buenos Aires in November 2013 provided me an almost out-of-body experience as the home team fans, decked out in blue and yellow and waving flags, sang their way through the lows and dramatic highs of this match.
Soccer has been called “the beautiful game.” But of course, beauty is in the eye of the beholder; and not all sports fans see beauty in a game that, at its highest levels, has so little scoring and so much flopping, and only one person knows how much time remains in the game. And of course, the sport has been supervised at the highest levels by individuals so corrupt that they make the recent scandals of this nation’s Amateur Athletic Union leadership seem like child’s play.
Soccer is a global game, and we – at the high school level – are not going to change the game at its highest level in the U.S. I don’t really care. I just want a more appropriate game for the interscholastic level.
We already have altered the global game’s substitution rules for the interscholastic level to promote greater participation and player safety. And we use a scoreboard that lets teams and spectators know how much time remains in each half.
To promote more safety, we could implement a football style practice policy that limits the number of practices when heading the ball can occur to one per day during the preseason and to two per week during the regular season.
To promote more scoring, we could implement a basketball style “over-and-back” rule at the midfield line, and also by prohibiting defenders from playing the ball to their own goalkeepers.
The beautiful game has imperfections – at least for our purposes – which we have corrected for our needs in the past and we can do more of in the future without challenging the global juggernaut that soccer has become.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.