The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Momentum
August 4, 2017
The 2017-18 school year holds great potential for the Michigan High School Athletic Association and for school sports in Michigan. Only time will tell us if the potential is greater for good than for bad.
There is positive momentum in promoting participant health and safety as the last of three advances in the health and safety preparation of coaches is implemented, as high schools’ mandatory concussion reporting and MHSAA-purchased concussion care “gap” insurance for 6th- through 12th-graders enter year three, and as higher limits of accident medical insurance is purchased by the MHSAA for all member junior high/middle schools and high schools, effective this month.
There is positive momentum in serving and supporting junior high/middle school programs where membership was up five percent last year over the year before. The MHSAA had an enjoyable, brand-broadening experience as “presenting sponsor” at a half-dozen junior high/middle school league track & field meets this past spring; and the MHSAA will be doing so during fall, winter and spring junior high/middle school tournaments during the 2017-18 school year.
The MHSAA’s Task Force on Multi-Sport Participation continues to develop strategies that focus on junior high/middle school students and their parents and to address the greatest health threat in youth sports – overuse injuries as the result of year-round sports specialization; and the Task Force is developing tools that help define and defend educational athletics.
Beneath these three over-arching themes, the MHSAA is addressing some pressing new problems – like what to do about venues that are no longer available to us for MHSAA tournaments in girls and boys basketball and individual wrestling – as well as some chronic concerns – like recruiting and retaining contest officials and athletic-related transfers. The loss of officials and the rise of athletic-related transfers are problems of nearly epidemic proportions.
The amount of resources the MHSAA will be able to bring to all these topics will be affected by the number of controversies that arise during the normal course of essential business in administering programs, policies and penalties. Such controversies can knock us off message, and rob us of resources that could allow us to be doing more of the positive things we know need to be done.
There is also the potential that we get distracted by the National Federation of State High School Associations, some of whose member state association CEOs want to talk more about NFHS sponsorship of national tournaments, even after decades of opposition to such events from both state and national educational associations, as well as clear and convincing evidence that no organization – from Little League to the NCAA – has been able to conduct national tournaments without adding to their existing problems and creating new pressures and new problems.
Excesses and abuses in school sports have their own momentum. We should not create more by NFHS sponsorship of the very events it was created to end.