The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Eight-Player Options
March 10, 2017
Put this in the category of “No good deed goes unpunished.”
In 2011, the MHSAA provided an additional playoff for Class D schools sponsoring 8-player football. This helped save football in some schools and helped return the game of football to other schools. But now that the number of 8-player programs has expanded from two dozen in 2011 to more than 60, there are complaints:
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Some complaints come out of a sense of entitlement that all final games in both the 8-player and 11-player tournament deserve to be played at Ford Field.
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Some complaints come from Class C schools whose enrollments are too large for the 8-player tournament. Class C schools which sponsor the 8-player game have no tournament at all in which to play, regardless of where the finals might be held.
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Some complaints come from Class D schools which protest any suggestion that Class C schools – even the smallest – be allowed to play in the 8-player tournament.
There are now three scenarios emerging as the most likely future for 8-player football:
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The original plan ... A five-week, 32-team tournament for Class D schools only, with the finals at a site to be determined, but probably not Ford Field.
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Alternative #1 ... Reduce the 11-player tournament to seven divisions and make Division 8 the 8-player tournament with 32 Class D teams in a five-week tournament, ending at Ford Field.
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Alternative #2 ... Conduct the 8-player tournament in two divisions of 16 Class D teams, competing in a four-week playoff ending in a double-header at the Superior Dome on the Saturday before Thanksgiving.
The pros and cons of these options are being widely discussed. Sometimes the discussions have a tone that is critical of the MHSAA, which comes from those who forget that it was the MHSAA itself which moved in 2011 to protect and promote football by adding the 8-player playoff tournament option for its smallest member schools. That Class D schools now feel entitled to the Ford Field opportunity and Class C schools want access to an 8-player tournament is not unexpected; but criticism of the MHSAA’s efforts is not deserved.