The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Tournament Scheduling
May 3, 2016
Scheduling of MHSAA tournaments in ways that minimize conflicts is a difficult task, made easier by following several principles, yet certain to be upsetting to some people.
Spring tournaments pose potential for more conflicts than fall or winter tournaments because of many school-year-ending activities that are important to students and parents – like graduations, proms, baccalaureates, honors banquets, open houses, etc.
The Michigan High School Athletic Association publishes a seven-year calendar of MHSAA tournament dates, first rounds through Finals, that provides schools and their constituents an early alert; and within most sports is a range of dates on which early round contests may be played so that hosts and participating schools can work out the best scheduling for the teams assigned to each site.
Those are two of the scheduling principles that guide the MHSAA – flexibility for the early rounds and firm dates set many years in advance for Finals.
Not only do these principles assist with avoiding all variety of local conflicts, they also assist with avoiding conflicts for students who participate in more than one sport during a single season. Schools can, and do, choose days and times that allow students to participate in the Districts of one sport tournament as well as the Finals of another. Not all conflicts are avoided, but most are.
Another principle that guides MHSAA scheduling is to minimize conflicts with the academic classroom day. While schools, students and parents often make choices that seem contrary to this principle, the MHSAA works harder to avoid academic conflicts than any other conflicts, including social or religious or ceremonial. This is, after all, educational athletics; and one of our core values is to support – not conflict with – the academic mission of member schools.
Not only does the MHSAA publicize its tournament dates seven years in advance, the MHSAA also identifies six to nine months in advance potential conflicts between MHSAA tournament dates and anticipated standardized testing dates, and publicizes the alternative dates for students to complete those tests.
The MHSAA is sponsoring nearly 2,000 tournaments during the 2015-16 school year. Some tournaments will conflict with other activities for some of the nearly 300,000 participants in those events – regretfully, but unavoidably and understandably.