The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Advancing CPR
November 24, 2015
This fall was the first for the requirement that all high school varsity head coaches have current certification in CPR.
If a coach was not CPR certified by the deadline (which was Sept. 17), that coach could not coach at or even be present at the MHSAA tournament where his/her team would be participating.
Only three of the MHSAA’s 750 member high schools failed to comply with that requirement. That’s progress.
But what we also hoped for was that schools which were not already doing so would use this new requirement as a means of providing or requiring CPR certification for assistant and subvarsity coaches as well. And it appears we’ve made some progress on this as well.
Of 640 responses received so far, 80 percent of schools arranged in-person CPR training for all high school varsity head coaches, and 67 percent included assistant and subvarsity coaches in this in-person training.
In the future, the MHSAA Representative Council will be considering refinements of the CPR requirement in order to increase the quantity of certified coaches and improve the quality of programs that are approved to fulfill the requirement. Continuing progress is imperative.